Privacy Policy

Information We Collect

We may collect personal information you voluntarily provide to us, including:

• Name
• Email address
• Phone number
• Date of birth
• State of residence
• Insurance-related information
• Information submitted through quote forms, calculators, questionnaires, or contact forms

We may also automatically collect certain technical and usage information, including:

• IP address
• Browser type
• Device information
• Website usage activity
• Referral and interaction data
• Cookies and analytics information

How We Use Your Information

We may use your information to:

• Provide life insurance quotes and related services
• Connect you with insurance products, carriers, agencies, or licensed professionals
• Respond to inquiries and customer support requests
• Improve our website, services, and user experience
• Analyze website performance and visitor activity
• Send educational content, updates, or marketing communications
• Detect fraud, maintain security, and comply with legal obligations

Information Sharing

We do not sell personal information.

We may share information with insurance carriers, licensed insurance agencies, service providers, technology partners, and vendors as reasonably necessary to provide quotes, evaluate eligibility, operate our business, improve our services, and support our website and communications.

Examples of third parties we may work with include:

• Insurance carriers and underwriting partners
• CRM and communication platforms
• Analytics and marketing providers
• Website hosting and infrastructure providers
• Technology vendors and service providers

We may also disclose information if required by law or when reasonably necessary to protect our rights, users, or business operations.

Cookies & Tracking Technologies

Our website may use cookies, analytics tools, pixels, and similar technologies to understand website usage, improve user experience, measure marketing performance, personalize content, and support advertising and remarketing efforts.

These technologies may help us:

• Analyze website traffic and engagement
• Improve website functionality and user experience
• Measure the effectiveness of marketing campaigns
• Understand visitor behavior and preferences

You can typically modify your browser settings to refuse or limit cookies, although doing so may impact certain website functionality.

Third-Party Services

We may use third-party tools, software, and service providers to help operate our business and website. These providers may collect or process information in accordance with their own privacy policies and practices.

Examples may include:

• Website hosting providers
• Analytics platforms
• CRM systems
• Marketing and advertising platforms
• Insurance technology and quoting partners

We encourage users to review the privacy policies of any third-party services they interact with.

Data Security

We maintain reasonable administrative, technical, and organizational safeguards designed to help protect personal information from unauthorized access, disclosure, alteration, or destruction.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

Your Choices & Rights

Depending on your location and applicable laws, you may have rights regarding your personal information, including the right to:

• Request access to personal information we hold about you
• Request corrections to your information
• Request deletion of your information
• Opt out of certain communications

To make a request, please contact us using the information below.

Marketing Communications

If you choose to receive emails, newsletters, updates, or other communications from us, you may opt out at any time by following the unsubscribe instructions included in those communications or by contacting us directly.

External Links

Our website may contain links to third-party websites or services that are not operated by Essential Life. We are not responsible for the privacy practices, content, or security of third-party websites.

Children's Privacy

Our services are not directed toward children under the age of 13, and we do not knowingly collect personal information from children.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements, or business operations. Any updates will be posted on this page with an updated effective date.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, you may contact us at: